Ideas for launching rich messaging
Product news, WhatsApp playbooks, and lessons from teams shipping branded campaigns faster.
StrategyJune 6, 2026 6 min read
When a text beats a website: replacing your busiest flows with WhatsApp
Booking, reordering, and order status don't need a website visit. See how WhatsApp text flows turn multi-step tasks into one-tap actions that convert faster.
Read more
ProductMay 30, 2026 5 min read
Introducing WhatsApp Templates: launch rich messaging campaigns in minutes
Today we're opening early access to WhatsApp Templates, a library of 500+ ready-to-use WhatsApp Business Platform templates that help marketing teams ship branded, interactive campaigns without building from scratch.
Read more